How Nathaniel Ru and Sweetgreen are Innovating an Industry

Nathaniel Ru knows that nothing comes easy in business and that has been the primary driving force behind his acceptance and embrace of the success he’s found at Sweetgreen. Sweetgreen was founded by Nathaniel Ru alongside two fellow students while he was in his senior year of study at Georgetown University in Washington, D.C.

Nathaniel Ru helped brew up the concept of a high end salad chain that sourced local farms with organic ingredients. He also helped to establish the foundation for what they wanted their company to be: a place that exceeded just being a restaurant and became a real part of the community.

The Sweetgreen story is as uniquely American as anything else. Sweetgreen was founded by first generation immigrants who had a dream of running their own business. While studying at Georgetown they came together and formed a team that exists to this day, more than a decade later. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

After getting into the industry as fresh graduates they have grown alongside the company in order to embrace the core values that we pointed out above. Now Sweetgreen is as much a lifestyle brand as it is anything else and that is helping the company to start expanding nationwide.

Theresa Dold is one of the lead marketers at Sweetgreen and it has been her job to help turn Sweetgreen into the food version of an ‘Apple’ type company. Dold says that their focus from early on has always been about shifting the question of ‘what’ they are into ‘why’ they do the things they do. Dold says, “From the beginning, the company was more than just about salads.” Dold knows that the Sweetgreen customer base is completely tuned in to latest innovations and social awareness so they understand how focused they have to be on reaching them.

The foundation of what Ru’s innovation for Sweetgreen is all about the notion of the ‘win, win, win’. The company has to succeed, the customer has to succeed, and the community has to succeed. For this reason Nathaniel Ru and people like Theresa Dold have guided Sweetgreen toward more social awareness and outreach. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

The first big moment in Sweetgreen history was when they launched a musical festival in Washington D.C. Now Ru has so many people interacting with Sweetgreen that a third of their sales are actually placed online before they even step foot in the store for their order. Sweetgreen is innovating and Ru is there making it happen.

Beneful – The Definition of Premium Dog Foods

Beneful opened its doors in 2001. Beneful sells food products specifically for dogs. Their products include canned dog food, wet and dry dog foods. Beneful also sells various snack treats for dogs. In June 2005 Beneful released the Beneful Healthy Harvest product line whose main ingredient featured soy rather than meat.

In March 2006 Beneful definition introduced their multipurpose packaging. The containers served as a dog food bowl and container and were featured at the Showcase of Packaging Innovations in 2007.

Right now Beneful’s line includes kibble sized IncrediBites, Healthy Harvest Line, Various snacks, Grain Free, and Salmon Dog Food Products.

 

Robert Ivy: AIA Chief Executive Officer And Editor-in-chief Of The Architectural Record

About Robert Ivy
Robert Ivy works with the American Institute of Architects where he serves as the Executive Vice President and Chief Executive Officer. He holds a Bachelor of Arts in English which he acquired from Sewanee: The University of the South. He also has a Masters of Architecture from Tulane University. He has had a successful career in the architectural field owing to his Masters in Architecture.

Career
Before his position in the American Institute of Architects, Mr. Ivy held several other positions. Robert Ivy has been an Editor-in-Chief of Architectural Record since 1996. This journal is becoming popular among readers and today; it is considered the most read architectural journal. He has also worked with McGraw-Hill Construction Media where he was the Vice President and Editorial Director. He was named the Executive Vice President and Chief Executive Officer of American Institute of Architects in 2011. He succeeded Christine McEntee who resigned and moved on to another position. She is now the Executive Director of the American Geophysical Union. Robert Ivy has made a great contribution in the Architectural sector, and this has earned him recognition in this field. As a result, he has been a recipient of several well-earned awards.

Awards
His success with Architectural Record has led to several awards for the journal including 26 Jesse H.Neal Awards, the American Society of Magazine Editors National Magazine Award for General Excellence and a few other honors which are related to this publication.

Apart from the wards received through the Architectural Record, he has also received other awards as a result of his other Architectural contribution. One of such awards is the Crain Award which he received in 2009. This award is considered the highest honor in the American Business Media. When he was working for the McGraw-Hill, Robert Ivy received an award for Management Excellence.

Owing to the many awards Mr. Ivy has received, we can safely conclude that he is a man with a knack for excellence. In 2010, he was named as the ‘Master Architect’ by the Alpha Rho Chi. Receiving this honor was a big deal for Robert Ivy because it was a unanimous decision by his fellow architects.

Conclusion
Robert Ivy continuous to publish architectural work in the Architectural Record, and so far, he has overseen the publication of 17 digital and 16 prints. His colleagues and the society, in general, continue to celebrate his contribution in the Architectural field.

Find more about Robert Ivy: https://siny.org/news/aia_appoints_robert_ivy_a_executive_vice_president_ceo/