Beneful opened its doors in 2001. Beneful sells food products specifically for dogs. Their products include canned dog food, wet and dry dog foods. Beneful also sells various snack treats for dogs. In June 2005 Beneful released the Beneful Healthy Harvest product line whose main ingredient featured soy rather than meat.
In March 2006 Beneful definition introduced their multipurpose packaging. The containers served as a dog food bowl and container and were featured at the Showcase of Packaging Innovations in 2007.
Right now Beneful’s line includes kibble sized IncrediBites, Healthy Harvest Line, Various snacks, Grain Free, and Salmon Dog Food Products.