Nathaniel Ru is the Co-Founder and the Co-Chief Executive Officer of Sweetgreen. Nathaniel is an alumnus of Georgetown University’s McDonough School of Business. He graduated with Bachelors in Finance.
Nathaniel and two other graduates from the same college founded Sweetgreen. The company has already expanded to 27 locations in six states, with a plan to continue expanding.
The Idea behind Sweetgreens
Nathaniel Ru and his colleagues believed that people needed good dining and delicious foods. It was not just about the meal. It had to be affordable and fit your tastes and preferences to entice the entire community.
They loved to refer to it as the food that fits. In 2010, Nathaniel and colleagues launched a food festival that attracted over 20000 people. They were from both the high end and low-end profiles.
The company and its restaurants believe in healthy living, the wellbeing of the entire community and sustainability. At Sweetgreen, there is a fast casual salad chain that has been introduced, and its delicacy has caused people to have a demand for it like it was a new product. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Ru has confirmed that a strategy that has helped them succeed with Sweetgreen is their being able to open at the right hour. They have also ensured that they have their restaurants at places where there are a lot of people. Busy locations keep them busy with serving their delicious meals.
Customers of Sweetgreen, take the shortest time to receive service. Nathaniel Ru has ensured that they have an open kitchen where they have displayed all their ingredients. Considering a customer’s preference and taste, you will only need to wait 15 minutes in line for service. The restaurant makes all their ingredients from scratch so customers receive fresh products every day.
The process has been made simple when making an order. When you are waiting on the line at Sweetgreen, there is a team that is busy taking you through the process. It has been made simpler than before because it is a one-on-one process that takes approximately two to three minutes of your time.
Nathaniel Ru says that they do not order food from shops. Instead, they keep in touch with farmers who get the products directly from the farm. Fresh foods have helped cut down on food cost and waste, as most customers prefer fresh vegetables for consumption.