Beneful – The Definition of Premium Dog Foods

Beneful opened its doors in 2001. Beneful sells food products specifically for dogs. Their products include canned dog food, wet and dry dog foods. Beneful also sells various snack treats for dogs. In June 2005 Beneful released the Beneful Healthy Harvest product line whose main ingredient featured soy rather than meat.

In March 2006 Beneful definition introduced their multipurpose packaging. The containers served as a dog food bowl and container and were featured at the Showcase of Packaging Innovations in 2007.

Right now Beneful’s line includes kibble sized IncrediBites, Healthy Harvest Line, Various snacks, Grain Free, and Salmon Dog Food Products.


Beneful Playful Life

Beneful commercials are always extremely light hearted. Each commercial has bits of dog food magically falling into a bowl in nearly slow motion. This is to embrace the quality of ingredients found in each dish. It is also to showcase the vast variety of flavors available for your dogs taste buds. Beneful produced a commercial for Beneful Playful Life. It starts out with the owner’s dog bringing him a toy probably to play with. The owner then takes it from him and thanks him as if the dog just did a sweet gesture towards him. The commercial then transitions to the narrator defining all the amazing qualities of such a dish put together just for dog consumption. The ingredient description includes egg and oatmeal which is unusual for other dog food brands. This is one of the strategies the marketing team used to make the Beneful dishes stand out.

The commercial then cuts to the dog and his owner running around and playing in the background much to the credit to Beneful Playful Life provides your dog with healthy energy and nutrition to build strong muscles and cultivate great overall health. The commercial then ends with the narrator stating that the dog is so spoiled but that the food is so good for him too. How can this not be an excellent choice for your dog’s diet? The commercial then cuts back to ingredients magically falling into the bowl in slow motion again to embrace the quality of the product.

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