NGP VAN has affected Democratic campaigns all over the United States. They are most commonly known for being the leading software provider for major Democratic campaigns such as Barack Obama in 2008 and 2012, Hilary Clinton and Bernie Sanders in 2016. These campaigns are affected by NGP VAN’s canvassing strategy.
In a large nutshell, canvassing is a strategy the company uses to gain more votes or supporters. They do so by using tips like going door to door to see problems real Americans face. Two employees stated that they do so to hear the issues people struggle with and talk about ways to fix them. Other ways are just by doing simple things like making sure the quality of your campaign is good and effective.
Being a liberal software company, they have openly stated that they support LGBTQ+. They promote their support for the group and have stated part of their canvassing strategy is by requesting help from LGBTQ+ members that are located outside of cities and in the suburbs. Statistics have proven that these areas have high numbers of LGBTQ+ members and by showing their support in adds, they hope LGBTQ+ members pledge their support to the software company and the nominee.
In a country facing issues of equality, NGP VAN has been sure to include everyone in their campaigns. That means no matter your beliefs, it is important to participate in your democracy. Local and national campaigns need everyone to vote. When companies like NGP VAN are so inclusive and supportive of everyone, you should hope to support someone in current and future elections; even if they are not a liberal or Democrat. If a software company can be so inclusive to minorities, it is clear that there is a need to participate in an election.
Overall, NGP VAN has affected hundreds of thousands of lives across the United States. They will likely continue to use the canvassing strategy to hear the voices of those unsure about their votes.