Nathaniel Ru knows that nothing comes easy in business and that has been the primary driving force behind his acceptance and embrace of the success he’s found at Sweetgreen. Sweetgreen was founded by Nathaniel Ru alongside two fellow students while he was in his senior year of study at Georgetown University in Washington, D.C.
Nathaniel Ru helped brew up the concept of a high end salad chain that sourced local farms with organic ingredients. He also helped to establish the foundation for what they wanted their company to be: a place that exceeded just being a restaurant and became a real part of the community.
The Sweetgreen story is as uniquely American as anything else. Sweetgreen was founded by first generation immigrants who had a dream of running their own business. While studying at Georgetown they came together and formed a team that exists to this day, more than a decade later. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
After getting into the industry as fresh graduates they have grown alongside the company in order to embrace the core values that we pointed out above. Now Sweetgreen is as much a lifestyle brand as it is anything else and that is helping the company to start expanding nationwide.
Theresa Dold is one of the lead marketers at Sweetgreen and it has been her job to help turn Sweetgreen into the food version of an ‘Apple’ type company. Dold says that their focus from early on has always been about shifting the question of ‘what’ they are into ‘why’ they do the things they do. Dold says, “From the beginning, the company was more than just about salads.” Dold knows that the Sweetgreen customer base is completely tuned in to latest innovations and social awareness so they understand how focused they have to be on reaching them.
The foundation of what Ru’s innovation for Sweetgreen is all about the notion of the ‘win, win, win’. The company has to succeed, the customer has to succeed, and the community has to succeed. For this reason Nathaniel Ru and people like Theresa Dold have guided Sweetgreen toward more social awareness and outreach. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
The first big moment in Sweetgreen history was when they launched a musical festival in Washington D.C. Now Ru has so many people interacting with Sweetgreen that a third of their sales are actually placed online before they even step foot in the store for their order. Sweetgreen is innovating and Ru is there making it happen.