Many of you have probably heard of the well-known company Herbalife that develops, promotes, and sells its own line of nutritional products. In this article, I am going to tell you a little bit about the company, for those of you that don’t already know about it, and also, I am going to tell you about the new design competition that they currently have going on.
Herbalife is a global multilevel marketing company that was developed in 1980 by a man named Mark Hughes. It currently employs over 8000 people worldwide and is available in 95 countries. Herbalife has around 3.2 million independent distributors working for them. Herbalife has developed its own line of products and now promotes and sells these products while also coming up with new products. The products include nutritional supplements, weight management products, sports nutrition, and personal care products.
Herbalife along with the Fashion Institute of Design and Merchandising has come up with a design competition. FIDM is among the top schools for fashion on the planet and they along with Herbalife have chosen over 15 students to compete with each other in a design competition designing active-wear for Herbalife Nutrition’s independent distributors. As part of the competition, the students of FIDM will be able to attend the Herbalife annual meeting in Houston where they can reach out to Herbalife leaders about their lifestyles and get to more understand the distributors and customers. They will also have the chance to travel to fashion empires across the globe like Paris and Milan.
FIDM students will be split into different groups and challenged to not only come up with an active-wear collection that shows off an active and well-balanced lifestyle as a team, but also each individual is asked to come up with their own design. They will present their designs to the Herbalife Nutritional crew and FIDM teachers. This is an amazing opportunity for the students but is also great for Herbalife. This competition is currently ongoing and will run through the late spring of 2019.